BRANDING
Branding is the process of establishing in the minds of customers a strong, positive impression of the company, its products, or services through the use of elements such as a logo, design, vision and mission, and a consistent theme throughout all marketing and communications.
Effective branding allows businesses to recognize the difference between them and their competitors and build customer loyalty.
A unique brand can have a significant impact by providing you with a USP over your competitors and assisting you in attracting and retaining customers